We provide targeted advertising solutions for:
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Only pay for Account Holder who click through to your campaign or view your TVC in full. This ensures your marketing dollars are not wasted on partial views or skips. |
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Measure the strength of your advertising message, track its performance over time and understand how to build knowledge and loyalty amongst your consumers. |
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Send your video or TVC as a personal invitation to the people in your target market. Access the undivided attention of your consumers and only pay for complete views. |
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Drive unique clicks to your banner ad. Clicks are targeted according to your criteria so you see a higher conversion rate while minimising your wastage. |
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Understand the key decision making factors of your consumers then create your ad campaign and targeting criteria around these insights. |
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Our large and diverse panel allows you to target people most likely to benefit from your content. complete views of your viral content. Content can be embedded in the pureprofile system or viewers can be driven to click through to your site. |
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Multiple contact campaigns are a good way of tracking your consumers over a longer period of time. Multiple contact allows you to understand how awareness or purchasing patterns in your target group change before and after marketing exposure. |
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Using an in-banner creative yields higher conversion rates when driving requests for product samples. Target your consumer demographic or social connectors to click through to your website for product sampling campaigns. |
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Target market testing is the best way to ensure your advertising dollars are spent on the right group of consumers. Our segmentable database means that you can send the same creative to two difference audiences and measure its performance, allowing you to allocate your budget to the most responsive consumers. |
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Test the clarity and effectiveness of your message before opening it up to a wider audience. This is a cost-effective method of eliminating the risk involved in any new marketing campaign. |
Profiled Database
We have built a reputation as a trusted database provider - delivering high quality, targeted participants for a range of B2B and B2C marketing campaigns.
We have built a reputation as a trusted database provider - delivering high quality, targeted participants for a range of B2B and B2C marketing campaigns.
Our deep profile coupled with a wide-ranging database composition means that we can match the right respondents to almost any advertising messages.
nextbutton Engagement Platform
Our nextbutton technology uses profile-based targeting to find the right Account Holders for your campaign.
It is value driven - delivering the right content to the right people, encouraging viewers to actively engage with your marketing message of their own free will.
B2B and B2C Targeting
Our large and diverse database of Account Holder's allows you to select your target market based on a range of demographics, behaviours, attitudes, purchasing intentions or lifestlye information.
Our large and diverse database of Account Holder's allows you to select your target market based on a range of demographics, behaviours, attitudes, purchasing intentions or lifestlye information.