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Vision means having a view of something better. At pureprofile, we have always tried to incorporate a clear concept of our vision into everything we do, which includes realising the immense value of personal profiles. |
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Personal profiles are already the main way for individuals to express themselves online but pureprofile was founded on the principle that a person's profile should drive more than their engagement with their social network. The profile should power the exchange of targeted attention between businesses and consumers. |
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The profile allows businesses to know what people talk about, what they spend their time and money on and what interests them. This is, after all, how businesses make their own strategic decisions. Every person should benefit from this, realising the value of their own information. |
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The goal is for every Account Holder is to take control of their own profile, consenting to the use of their attention and ultimately gaining value for themselves. We're about creating advantages for consumers and bringing insights which make decisions easier, faster and smarter. |
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We are now a global company with offices in Sydney, London and Mumbai, more than 550,000 Account Holders and 500 clients. |
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Today, Paul still pushes the company to be better than any of us could have imagined and relentlessly inspires every member of the team to play a part in the new pureprofile. |
Our Story
Pureprofile was founded in 2000 by Paul Chan with the assistance of Fred Swaab.
Pureprofile was founded in 2000 by Paul Chan with the assistance of Fred Swaab.
By the time the company launched in 2002, Paul had pioneered the notion that each and every person's profile is a valuable asset.
Our Media Vision
Marketing messages will be relevant, effective and matched to consumers based on the answers in their profile.
Marketing messages will be relevant, effective and matched to consumers based on the answers in their profile.
Marketers will talk to their consumers, not at them.
Our platform will make this happen.
Our Research Vision
Personal profiles will be the most valuable commodity on the internet, powering the exchange of targeted attention between businesses and consumers.
Personal profiles will be the most valuable commodity on the internet, powering the exchange of targeted attention between businesses and consumers.
Answers will be written about, bargained for and compared amongst friends. They will become a currency and their value will be realised
pureprofile.com will be the site to bring you this.